Leveraging the power and proven performance of the Private Colleges & Universities (PC&U) magazine distribution model, the Student Select Online Network enables you to target the right students and promote your college virtually anywhere they're spending their time online.
The Student Select Online Network (SSON) service is based on a statistical analysis of the hundreds of thousands of students within our database. The resulting knowledge enabled us to create online advertising networks built on unique sets of geodemographic and academic criteria. The networks are essentially a digital "mirroring" of our PC&U magazine editions.
With SSON, you simply select the profile of the students you're looking to recruit, or a particular program you're looking to promote, and we deliver either a pre-packaged or custom display advertising program to that audience.
EXTENDED REACH AND SAVINGS
By combining your magazine participation with the SSON you employ a comprehensive, turnkey strategy that touches your desired audience through multiple media outlets—display, e-mail, print, web, and social, everywhere they live—home, online, and mobile. Plus, you'll receive discounts off the standard individual rates when you combine the two services. Take advantage of the most unique student recruitment service available today! Ask your Regional Director for rates, either pre-packaged or custom networks.
SSON provides reach and moves students to your website from virtually any site they visit on the web. Then, retargeting can provide frequency as you continue to deliver ads when students leave your site and move around the Internet. It also allows segmenting of your site visitors into categories based on the pages they visit, e.g., undergrad, graduate, financial aid, application, etc. Your ad messages are then customized and delivered to each selected segment.
Optimizing your presence to this audience within specific searches on Google and other search engines increases your "trademark search" value, an important SEO factor.