Your enrollment and marketing goals are well within reach with our full suite of services, from strategic consulting to design to distribution. And we bring you "2.0" brand expertise: new tools that increase our clients' effective use of digital and niche marketing.

When students come to you for college answers, you need a source you can rely on. Counselors have relied on our products for over 45 years as the most trusted source of college data.

Alloy Education brings over 25 years of college recruitment experience to its custom marketing solutions. We offer strategic marketing plans that drive student enrollment.

Here at Alloy Education, we've got what you need. Whether it's finding the right high school or college, researching scholarships, or just trying to navigate the tough maze of college admission, we provide a range of Web- and print-based products to help. And don't forget to check out our scholarships, which can put a big dent in college costs!

Satisfied clients are the backbone of our business. For 20 years we've had over 90% of our clients renew their business with us. We appreciate their business and are proud to have them as our partners.

Media Contact
Jessica Tomer
978-842-2773
jtomer@carnegiecomm.com

Branding & Inquiries
Digital Services

Targeted Display Network for Higher Education:

THE NEXT GENERATION OF ONLINE MARKETING HAS ARRIVED

Leveraging the power and proven performance of the Private Colleges & Universities (PC&U) magazine distribution model, the Student Select Online Network enables you to target the right students and promote your college virtually anywhere they're spending their time online.

The Student Select Online Network (SSON) service is based on a statistical analysis of the hundreds of thousands of students within our database. The resulting knowledge enabled us to create online advertising networks built on unique sets of geodemographic and academic criteria. The networks are essentially a digital "mirroring" of our PC&U magazine editions.

With SSON, you simply select the profile of the students you're looking to recruit, or a particular program you're looking to promote, and we deliver either a pre-packaged or custom display advertising program to that audience.

Pre-Packaged Options

  • Gold Mirrored Network—regional or national options
  • Red Mirrored Network—regional or national options
  • White Mirrored Network—local, regional, or national options

Custom Options

  • Select ZIP code clusters of your best-performing high schools
  • Target by interest, age, gender, income, education level, or other
  • Build your coverage by county, by state, or nationally
  • Run campaigns monthly or annually

PC&U + SSON:

EXTENDED REACH AND SAVINGS
By combining your magazine participation with the SSON you employ a comprehensive, turnkey strategy that touches your desired audience through multiple media outlets—display, e-mail, print, web, and social, everywhere they live—home, online, and mobile. Plus, you'll receive discounts off the standard individual rates when you combine the two services. Take advantage of the most unique student recruitment service available today! Ask your Regional Director for rates, either pre-packaged or custom networks.

The Advantage of Reach + Frequency

Student Select Online Network

SSON provides reach and moves students to your website from virtually any site they visit on the web. Then, retargeting can provide frequency as you continue to deliver ads when students leave your site and move around the Internet. It also allows segmenting of your site visitors into categories based on the pages they visit, e.g., undergrad, graduate, financial aid, application, etc. Your ad messages are then customized and delivered to each selected segment.

The Added Benefit of Enhanced SEO

Optimizing your presence to this audience within specific searches on Google and other search engines increases your "trademark search" value, an important SEO factor.