Research

Alloy Media + Marketing knows the millennial generation. We have qualitative and quantitative research on the sought-after demographic of 14–24 year-olds.Want to know the best way to reach this group? Where do they spend their money? What are their thoughts on college?

Come back and visit this website often. We will be updating Research often. Here’s some interesting facts to kick things off:

Check back often for updated research on the college market.

AFTER GRADUATING FROM COLLEGE, MOST STUDENTS PLAN TO:

Get a job (61%).
Pursue additional school (52%)

Graduate school (39%)
Medical school (7%)
Law school (6%)
Business school (4%)

Travel (17%)
Something else (15%)

WHEN THINKING ABOUT FUTURE EMPLOYMENT, COLLEGE STUDENTS ARE MOST INTERESTED IN:

Having fun while at work (73%).
Insurance/benefits (68%)
Working in an industry I like (63%)
A job where I can learn new things (63%)

MORE THAN ONE-THIRD OF COLLEGE STUDENTS PLAN TO SPEND 2-5 YEARS WITH THEIR FIRST EMPLOYER (34%).

For more information on the Alloy College Explorer Study, please contact
Meg O'Beirne at mobeirne@alloymarketing.com or 212-329-8458.