Press Releases And News:

Westford, Mass., January 17, 2012 — Carnegie Communications, the leader in higher education marketing and student recruitment services, announced today it will partner with Mobile Fusion to offer its clients the latest in new media and smart phone marketing. The partnership enables Carnegie to further broaden its offering of digital services to colleges and universities seeking to attract high school students, who are increasingly more digital and mobile savvy.

"This partnership allows Carnegie to provide our university clients with end-to-end digital marketing solutions," Carnegie Communications President and CEO Joe Moore said. "With a blue-chip roster of services and clients, Mobile Fusion will help us provide the very best in mobile marketing and social media capabilities."

Carnegie already offers a broad range of digital products, including retargeting, search engine optimization, pay-per-click consulting, and display advertising management.

Carnegie recently conducted a national study of prospective college students on their use of digital and social media. The research found that over 30% of students said their mobile phone was one of the preferred methods of contact, proving the need and urgency for colleges to implement mobile technology.

Mobile Fusion is a leader in new media marketing, offering colleges services in social media marketing, website design, smartphone applications, text message marketing, and more. "We are very excited to partner with Carnegie Communications, the true leader in higher education marketing," said Joel Morrow, CEO of Mobile Fusion. "Their long, successful history of innovative thinking in student recruitment provides a perfect match for our company as we seek to help colleges become more effective in communicating with their prospects."

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

About Mobile Fusion
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit Mobile-Fusion.com or call 800.431.8556.

Westford, Mass., September 13, 2011 – Alloy Education, the parent company of Wintergreen Orchard House, will be unveiling CollegeXpress at the National Association for College Admission Counseling (NACAC) Conference. CollegeXpress is the newest, most advanced tool for the online college search process, serving as a one-stop resource for students and counselors to find schools, scholarships, and expert college planning advice.

With a detailed profile for every college and university in the U.S., and in-depth advice on admissions, financial aid, and other student interests, CollegeXpress provides a comprehensive and very personal college search experience. The website also features informative blogs, an "Ask the Experts" section, and over $7 billion in scholarship listings.

"Students look to their counselors for guidance during the college search, and this website not only highlights individual schools, but acts as an informative, interactive tool for students, parents, and counselors," Alloy Education President and CEO Joe Moore said. "Tapping into our vast resources, our goal in creating CollegeXpress was to streamline the college search process and provide a modern, fun resource to inform prospective students."

Also at the Conference, Wintergreen Orchard House will be hosting a giveaway for attending counselors to enter and win a college counseling office makeover.

For more information, visit Alloy Education’s booth #913 at the NACAC Conference, taking place September 22 - 24 in New Orleans.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

Westford, MA, June 27, 2011 - Private school tuition rates are on the rise. But after collecting detailed information for 2700+ schools described on Private School Search, we know better than anyone the value of a private education.

That’s why we’re giving away $1,000 to help one lucky student cover private school tuition costs this fall. Students enrolling at all grade levels from preschool through high school are eligible, and it’s easy to enter - parents or students just fill out the short form at http://www.alloyeducation.com/psswin.htm by August 30, 2011. We’ll announce the winner on September 1st - follow @PSSearch on Twitter to stay updated!

Still unsure where you’re heading this fall? Some schools still have openings, so head to PrivateSchoolSearch.com to compare day and boarding school tuition rates, course offerings, enrollment and faculty info and much more.

Launched in September 2010, Private School Search connects parents, educators and independent counselors with essential private school information from the Porter Sargent Handbooks roster of publications - including The Handbook of Private Schools, first published in 1915 as the original guide to American private education. In 2007 Porter Sargent joined forces with Alloy Education, a division of Alloy Media + Marketing that integrates the resources of the nation's largest teen marketing company with Alloy Education’s proven experience in direct marketing, lead generation, custom publishing, research, brand management and database sales.

School administrators looking to update their Private School Search listing, or to add their school to our database, email updates@portersargent.com.

For information on advertising opportunities for schools and educational consultants on Private School Search, contact Jennifer Macy at jmacy@portersargent.com.

Westford, MA, May 23, 2011 – With the electronic book (e-book) market continuing to grow in popularity among young adults, college-bound students across the country can now use their e-reader to help decide which degree field to enter.

Alloy Education, the leader in student recruitment and higher education marketing, has announced a new e-book version of the Wintergreen Orchard House title "Major Decisions: A Guide to College Majors," published through Kindle Direct Publishing. The e-book is now available for $9 on Amazon, and can be purchased for Kindle devices and Kindle applications for iPad, iPhone, iPod touch, PC, Mac, Blackberry, and Android-based devices.

The print edition, which was first published in 1996, helps guide undeclared students to an informed decision on a college major. Now, students and parents can browse over 160 of the most popular college majors and read about required courses, suggested high school preparatory classes, career possibilities, and other related majors, all on their e-reader.

"'Major Decisions' has been the go-to source for students looking to choose their career direction and prepare appropriately," Alloy Education President and CEO Joe Moore said. "Students can get the same quality information from the print edition in a format that has become a new and accessible way to prepare for the college search."

Other Wintergreen Orchard House publications are in development for e-book versions, including "The College Finder" and other titles.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

Westford, MA, April 13, 2011 - Alloy Education, the leader in higher education marketing and student recruitment services, announced today its new slate of Digital Recruitment Marketing Conferences for 2011. The conferences, which began in 2010 and have been held in New York, Chicago, Washington DC, Philadelphia, Los Angeles, Cincinnati, San Francisco, and Boston, are designed to help colleges and universities navigate the new digital environment for enrollment marketing and student recruitment.

Participants will learn about new digital techniques and strategies, including web re-targeting, new social media tools, and search engine management and optimization. In addition, the recent results of Carnegie Communications’ national study of how prospective students use online and social media in their college search will be released during the conference.

Future conferences are tentatively scheduled for Philadelphia (May 17), Washington, D.C. (May 19), St. Louis (May 24), Minneapolis (May 26), Atlanta (June 7) and Raleigh (June 9). Presenters and panelists include Melissa Rekos (Alloy Education Vice President of Digital Services), Steve Bogue (Director of Digital Media), and Gary Steel (Director of Search Engine Marketing).

"There have been dramatic changes in the way prospective college students consume and share information," Alloy Education President and CEO Joe Moore said. "As a result, colleges and universities are increasingly looking for new enrollment marketing strategies that utilize social media, digital marketing and online student recruitment technology."

A half-day seminar, the conference is offered at no charge and is open to Alloy Education clients and non-clients alike. A continental breakfast and lunch will be served to those university admissions and marketing officers in attendance.

For more information, and to register for the event, please visit our website for the Digital Recruitment Marketing Conferences.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

Westford, MA, April 11, 2011 - Alloy Education, the leader in higher education student recruitment, has accepted an invitation from Noel-Levitz to attend the National Conference on Student Recruitment, Marketing, and Retention (NCSRMR). As one of the select number of organizations giving a presentation, Alloy Education will also have an exhibit at the event.

Chris Hardwick, Executive Vice President of Communications Strategy at Carnegie Communications, a higher education consulting firm, and Paul Walker, Special Assistant to the President at the University of Texas at Austin, will be giving a presentation on "Achieving Enrollment Goals Through Social Media and Digital PR," discussing a strategic approach to enrollment management in the new media landscape. Alloy Education Vice President of Business Development Matt Summer will be the moderator for the presentation.

"Alloy Education is excited to once again be invited to such a prestigious conference and guide schools in their marketing and positioning strategies," Alloy Education President and CEO Joe Moore said. "Enrollment within the new media landscape has become more competitive than ever, requiring colleges and universities across the country to equip themselves with the latest tools to navigate the unconventional web environment."

Each year, NCSRMR presenters share successful strategies, new technologies, and campus programs to higher education and institute executives from across the country. This year, topics covered include important areas such as strategic enrollment planning, admissions, student communications, campus marketing, staff development, technology, and enrollment efficiency.

The 2011 NCSRMR will take place in Denver, Colorado on July 26-28. For more information on the event, visit www.noellevitz.com/conference.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

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New York, NY, March 22, 2011 - The John Caples Student Campaign of the Year (SCOTY) Award will be announced on March 24 at the 33rd Annual John Caples International Awards. Set to take place at Capitale in New York City, the SCOTY Award competition is sponsored for the third straight year by Alloy Media + Marketing.

In partnership with Direct Marketing News, this year’s contest engaged undergraduate students from across the country in creating a direct marketing campaign for the Sony VAIO laptop series, with the goal to educate the college-student market on the product’s capabilities. Contestants were required to use direct mail and digital marketing, in addition to at least one media channel, such as a campus newspapers or social media.

The winning individual or team will receive a $5,000 cash prize and an internship at Alloy Media + Marketing. The runner(s)-up will receive a $500 cash prize.

Over 20 student entries were evaluated by marketing professionals on February 14, where judges selected one winner and one runner-up finalist. A representative from each finalist team will be present at the Caples Awards where the winner will be announced.

"Alloy is pleased to continue sponsoring the SCOTY Award, which has grown to become a valuable showcase of students’ talents in marketing," said Alloy Media + Marketing’s Andy Belth, Senior Vice President of Direct Marketing. "The winners get a chance not only to have their talent and effort recognized by professionals, but also to gain effective experience by creating a usable direct marketing campaign for an influential company like Sony."

For more information on the John Caples International Awards, visit www.caples.org.

About Alloy Media + Marketing
Alloy Media + Marketing (AM+M) is one of the country's largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies including half of the Fortune 200. For further information regarding Alloy, please visit our corporate website at www.alloymarketing.com.

Contacts
AM+M
Elizabeth Hellman, 212-401-0045
VP of Corporate Marketing
Ehellman@alloymarketing.com

Westford, MA, March 15, 2011 - What did you do on your summer vacation?

For students hoping for a more interesting answer to this question than "Watched a lot of Jersey Shore marathons, the debut of Summerprogramsearch.com comes at the perfect time. The new online database of summer camp information makes it easier than ever for families, educators, and advisors to match kids and teens with fun and enriching summer activities.

SummerProgramSearch.com makes data from the Porter Sargent Handbook Series’ Guide to Summer Camps and Summer Schools fully accessible online. First published in 1924, the Guide is a printed database of regularly updated summer camp facts. The site now allows users to search its wide-ranging program listings for a camp that fits nearly any desired location, budget, or area of interest.

"Our team’s combined experience within the summer camp sector is extensive," said Alloy Education’s President and CEO, Joe Moore. "As a result, the Guide’s wealth of information and the site’s ease of use make this like no other resource. Users can easily compare camps based on our independently compiled data, allowing for an appropriate program choice for each child."

More than 1600 day and overnight summer camps are profiled, from traditional recreational camps to intensive academic summer programs, special-needs camps, and study abroad trips - even paid internships. The detailed search function allows users to narrow their search by program type, location, gender, and residential or day options. Featured programs are enhanced with photos, a detailed description, and in-depth profile covering enrollment and staff figures, application info, financial aid, and contact information.

Porter Sargent Handbooks also publishes The Handbook of Private Schools, the Guide to Private Special Education, and Schools Abroad of Interest to Americans. In 2007, Porter Sargent Handbooks was acquired by Alloy Education and is now part of Wintergreen Orchard House, a division of Alloy Education and the leading provider of college, graduate, and scholarship data.

Camp and program administrators looking to update their Summer Program Search listing, or to add their program to our database, email updates@portersargent.com.

For information on advertising opportunities on Summer Program Search, contact Christine Distasio at cdistasio@alloyeducation.com.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

Westford, MA, March 15, 2011 – Alloy Education, the leading publisher of print and online educational products for college-bound students, today announced a strategic partnership with XAP Corporation, the leader in college access and career success services. The collaboration enhances Alloy’s CollegeXpress database, which allows colleges and universities to connect with and recruit students who have expressed an interest in their institution, and allows hundreds of additional colleges and universities to connect with XAP’s National Application Center users via the site’s "Recruit Me" feature.

"The winners in this partnership are the millions of students who use the Alloy Education and XAP websites," said Joe Moore, President and CEO of Alloy Education. "Through the growth of our database, Alloy Education will be able to offer our premier content, college search, and scholarship search tools to more users. Providing access to XAP’s National Application Center on the Alloy Education websites will make it easy for students to directly apply to their list of colleges. This is just one more step in our initiative to provide a comprehensive suite of educational tools to students, parents, and college counselors."

Thousands of colleges and universities already use "Recruit Me" to connect with nearly 2 million users. "This partnership allows us to enhance the National Application Center’s role as the online college planning companion for the student, their families, and college counselors," said J. Michael Thompson, CEO of XAP Corporation. "This can have a dramatic impact on the student, especially when they hear back from an institution that they might not have thought was a realistic option."

Connecting to a growing list of over 1,000 colleges and universities, the National Application Center provides a comprehensive, unbiased approach to college planning that incorporates student interests, career goals, test preparation, college matching, and financial aid. It culminates in a streamlined application submission process that eliminates the repetitive aspect of college applications, a factor often cited as the key reason students abandon the process.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

About XAP
XAP Corporation is an industry leader in college access and career success products. In addition to the National Application Center, XAP has developed and hosts 25 statewide and regional college and career portals, working with 655 college and university clients, over a thousand college and university recruitment clients, and more than 25,000 schools and agencies across North America in helping students and adults reach their education and career goals. XAP products are accessible to over 50% of the U.S. population through statewide and regional college access portals, school and district sites, and state and federal workforce centers. For more information, see XAP.com.

Westford, Ma, March 11, 2011 - Carnegie Communications, a higher education marketing and communications consulting firm, has been awarded one gold medal, two silver medals, and a merit award in the 26th Annual Educational Advertising Awards. A division of Alloy Education, Carnegie has been honored with over 30 of these awards since 2006, including two in the "Best in Show" category.

The competition, sponsored by Higher Education Marketing Report, received over 2,500 entries from more than a thousand colleges, universities, and secondary schools in the U.S. and abroad. Carnegie was awarded for a road brochure and postcard series for the University of St. Francis, a logo and letterhead system for Wilson College, and a brochure for Salus University.

"Carnegie has always provided unique and custom creative work for our clients’ enrollment marketing strategies, which is demonstrated quite well in this year’s winning pieces," Alloy Education President & CEO Joe Moore said. "This recognition further emphasizes Carnegie’s ability to assist colleges in communicating the proper message to their key constituents, and do it with a highly creative approach."

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

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WESTFORD, Ma. – For the first time, families and parents of students with special needs now have a new resource to help them find the best private educational options for their children. The Guide to Private Special Education, published by Porter Sargent Handbooks, outlines educational programs for families and consultants looking to place elementary and secondary students with special needs in the most optimal learning environments.

Although private institutions aren't funded under the Individuals with Disabilities Education Act (IDEA), in June of 2009 the Supreme Court ruled that parents of special-education students may seek government reimbursement for private school tuition, and more and more independent schools are working with special needs students to give them the finest education possible.

A follow-up to the highly regarded Directory for Exceptional Children, the Guide sharpens its focus to private schools to provide vital data on more than 450 day and residential programs across the country. Special-needs conditions addressed include ADD, ADHD, dyslexia and other learning disabilities, blindness and visual impairment, deafness and hearing impairment, deaf-blindness, emotional disturbances, intellectual disabilities (mental retardation), multiple disabilities, orthopedic/neurological impairments, autism and pervasive developmental disorder, speech/language impairments, substance abuse and traumatic brain injury.

For more information, contact Jim Martinho, Editor, 646-309-4421; Fax: 978-692-2304; jmartinho@alloyeducation.com

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

Westford, MA. – January 5, 2011 – Carnegie Communications, a leading higher education research, marketing and communications consulting firm, has created a new website to highlight the firm's new breadth of capabilities as part of Alloy Education, the full-service agency specializing in student recruitment services for higher education clients. The new site showcases a full range of market research, communications consulting, branding and creative services available to help colleges and universities achieve goals related to enrollment, advancement and institutional branding and reputation management.

The new website, www.carnegiecomm.com will provide a clear view of the firm's capabilities, outlining additional digital, print, web, research and social media services available. The site is being launched in concert with Carnegie's new logo and graphic identity system -- developed to reflect the firm's new position since becoming part of Alloy Education in April. Alloy Education recently launched a redesign of its own website in November.

"We are excited to launch Carnegie's new enhanced web presence as part of the broader Alloy Education brand," said Alloy Education President & CEO Joe Moore. "In particular, the new site enables us to communicate effectively with colleges and universities about Carnegie's core areas of research and brand development as well as our growing capabilities in social media, digital PR and strategic communications."

In recent months, Carnegie has been part of Alloy Education's series of "Digital Conferences" held in Westford, MA; Chicago; Philadelphia; Washington, DC; Philadelphia and New York. The conferences provide admissions, marketing and enrollment management officials with new perspectives on using digital and social media to recruit students and build brand awareness. The recent New York conference at Columbia University attracted more than 40 administrators from New York-area colleges and universities. A new schedule of conferences for 2011 will be announced in the near future.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

WESTFORD, MA, January 3, 2011 - Alloy Education, the leader in higher education student recruitment and marketing, is celebrating the 25th anniversary of it's flagship publication Private Colleges & Universities (PC&U), the ultimate guide to private colleges for prospective students, parents, and educational professionals.

The magazine, read by over 1 million students each year, was first published in 1986. A companion website, (www.privatecolleges.com), was created in 1995, allowing college-bound students to view information from over 4,000 colleges and universities and directly request information from all member schools.

"Private Colleges & Universities was originally published as a direct-to-home resource for high school students and their parents," Alloy Education President and CEO Joe Moore said. "Now, we're proud to say it has grown to become much more than that, as our college clients receive a broad range of online and other digital services with their participation in PC&U."

Alloy's award-winning print publications target students during key transitional times with editorial content focusing on admissions, financial aid, life after high school, the transition into the workplace, and career opportunities. Each issue includes FAQ's, feature articles, prospective student tips, and the profiles of featured colleges and universities.

PC&U is published as a series and the "general" editions include the Gold edition, for high achieving students, the Red edition, which targets students by score range and region, and the White edition, which targets smaller geographical regions. The magazine series also includes special editions focused on religiously affiliated colleges, transfer students, international students, and various academic fields. For a summary of all the editions, see www.alloyeducation.com.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

WESTFORD, MA, December 1, 2010 - With a growing need for public colleges and universities to attract prospective students and achieve enrollment management goals, Alloy Education, one of the nation's largest providers of educational marketing products, is launching the first-ever edition of Public Colleges & Universities magazine, which profiles accredited public institutions.

Alloy is already widely known for publishing Private Colleges & Universities, which includes profiles of more than 400 private institutions of higher learning from across the country. Offering similar services and the same magazine format as Private Colleges & Universities, the edition gives public colleges and universities a customized college profile in print and online, as well as inclusion on CareersandColleges.com, one of the top three most popular college search websites along with College Board and U.S. News & World Report.

"For the past 25 years, Private Colleges & Universities has assisted private colleges with their student recruitment needs," Alloy Education President and CEO Joe Moore said. "As public institutions face increasing competition and need to expand their enrollment outreach programs, we were able to rely on our expertise and create Public Colleges & Universities, which can help these institutions cost-effectively communicate their educational value to prospective students, parents, and academic counselors."

The magazine will be distributed to students annually each winter. Information in the magazine can also be found online at www.public.careersandcolleges.com.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

Westford, MA. – November 22, 2010 – Alloy Education, one of the nation's largest providers of educational marketing products, has redesigned its website to provide new information about the firm's broad range of communication services including creative, digital, print, web, television, research and traditional media capabilities.

The website is now updated with the array of new tools offered by Alloy Education including CollegeXpress, a system for colleges and universities to reach prospective students during the earliest stages of the college search process. Also new to the site is the addition of Carnegie Communications, the higher education marketing consulting firm which Alloy acquired in the spring of this year. Carnegie provides a full range of market research, communications consulting, branding and creative services to help educational institutions achieve goals related to enrollment, advancement and institutional image.

"Alloy Education is a leader in offering services to high schools, colleges, and universities to help them address the increasingly dynamic and complex student market," said Alloy Education President and CEO Joe Moore. "Now, our website clearly displays that we offer the broadest range of solutions and tools for the education market."

The new design also enables educators and admissions officers to easily view solutions for their enrollment needs, offering assistance with student searches, promotion, educational products, and media services. The website address is www.alloyeducation.com.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

NEW YORK--The John Caples Student Campaign of the Year (SCOTY) Award competition is now accepting submissions for a campaign designed to help Sony promote their VAIO laptop series. Sponsored for the third straight year by Alloy Media + Marketing, the competition will award the undergraduate students who submit the best direct marketing campaign ideas.

For the past 33 years, the John Caples International Awards has recognized the best in direct and integrative marketing professionals at the yearly Caples awards ceremony, celebrating creative solutions to direct marketing problems with winning entries from across the globe.

In partnership with Direct Marketing News, Caples is proud to continue the SCOTY Award. This year, undergraduate students from across the country will be creating a direct marketing campaign for the Sony VAIO laptop series, with the goal to educate the college-student market on the product's capabilities. Contestants are required to use direct mail and digital marketing, in addition to at least one media channel, such as a campus newspapers or social media.

"Alloy is excited to provide this opportunity for students to showcase their marketing talents on behalf of a major brand such as Sony," said Alloy Media + Marketing's Andy Belth, Senior Vice President of Direct Marketing. "It's a chance for students to gain better understanding of creating and implementing an integrated direct response campaign for major advertisers."

The entry deadline is January 21, 2011. Entries will be judged by marketing professionals in the Caples Judging Committee. The first-prize winner will receive $5,000 cash, an internship at Alloy Media + Marketing and a paid trip to New York City to attend the annual Caples Awards in March 2011. One runner-up will receive $1,000 and up to two tickets to attend the Caples Awards. For more information, and to enter, visit http://www.dmnews.com/student-awards.

About Alloy Media + Marketing
Alloy Media + Marketing (AM+M) is one of the country's largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies including half of the Fortune 200. For further information regarding Alloy, please visit our corporate website at www.alloymarketing.com.

Contacts
AM+M
Elizabeth Hellman, 212-401-0045
VP of Corporate Marketing
Ehellman@alloymarketing.com

Chicago Tribune Article

Chicago Tribune Article

Westford, Ma. – September 30, 2010 – The newest division of Alloy Education, Carnegie Communications, a leading higher education research, marketing and communications consulting firm, today unveiled a new logo and graphic identity to appear on all of the company's print and electronics materials. The new identity, designed to be part of the family of Alloy Education companies, was unveiled at Alloy Education's booth today during the opening of the National Association for College Admission Counseling (NACAC) 2010 National Conference in St. Louis, Mo.

"Our new graphic treatment for Carnegie clearly communicates that we are dedicated partners with higher education," said Joe Moore, president and CEO of Alloy Education. "At the same time, we chose a bold, contemporary look to convey that we are now the most comprehensive marketing and communications firm serving colleges and universities."

Carnegie will continue to use its tagline, "Distinctions Made Visible," which Moore said is a perfect statement of Carnegie's core competency.

The firm has recently been assigned market research, branding and communications consulting assignments for Newberry College, The South Kent School in Connecticut, John Cabot University in Rome, Salem State University and Millsaps College.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

Alloy Education and Recrue Media partner to offer latest student recruitment technology

Westford, MA, September 23, 2010 – With college admissions offices under more pressure than ever to increase inquiries, applicants and matriculates, many are turning to new technology as a way to meet their enrollment management goals and even "shape" incoming classes.

Some tools, such as web "retargeting" or "remarketing," have been used effectively in retail marketing and are emerging as an ideal way to reach elusive prospective students who have visited college websites without registering their contact information. These so–called "stealth applicants" can account for as high as 60 percent of a college's applicant pool, according to a new study conducted by Carnegie Communications, a division of Alloy Education.

Alloy, which has studied the "stealth" issue extensively, has now teamed up with Recrue Media, the leading specialist in online retargeting, to offer this service to colleges and universities. Recrue claims the largest network of all retargeting companies, reaching 90 percent of Internet users in the U.S. The partnership has already attracted 40 schools into committing a portion of their marketing budgets to retargeting.

According to Recrue, the retargeting process begins upon visiting a college site, where a pixel is downloaded to the prospective student's computer. Acting as a beacon, the retargeting pixel is identified later when the individual travels to another website, displaying a banner ad from the college they visited. The banner ad then directs the prospective applicant to more information about the school, continuing a college's contact with the diverse array of students online today.

"Retargeting is the newest innovative component of a college's online marketing plan," says Joe Moore, President & CEO of Alloy Education. "Often, 95 percent of the visitors to a college's site will leave without taking action. Retargeting brings those visitors back to the school and the results tell the story. Click–through rates on college sites using retargeting are triple the average, and the conversion rate to student applications has never been higher."

Steven Bogue, Principal and Digital Operations Director for Recrue Media, adds, "Retargeting works for one simple reason: The people that visit your site are the people most interested in you. Retargeting allows a marketer to target an interested audience with a frequency level online marketers could not previously achieve."

Specifically, online retargeting allows universities to deliver banner ads specific to the interests of the individual student. "For instance," Bogue says, "if a student visits the college's business school website, they will see banner advertising related only to the business school, and not for programs irrelevant to their interest."

Alloy's Moore points out that colleges and universities are looking for the most cost–effective ways to recruit students. "With the tightening of budgets at every college and university today, it is imperative that admissions offices use tools that are more surgically targeted to their prospective customers. Many are finding that marketing budgets allocated to things like highway billboards in the past are much better spent on tools like web re–targeting," he says.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

About Recrue Media
Recrue Media, LLC, founded in 2009, specializes in online retargeting in the fields of higher education, employment, and retail. Their pixel technology and global ad distribution provides online marketers of all sizes unique access to retargeting and the performance it provides. For more information, visit www.RecrueMedia.com.

WESTFORD, MA, September 20, 2010 –– Carnegie Communications, a leading higher education research, marketing and communications consulting firm, has announced several new business assignments and recent developments in its professional staff. As a new division of Alloy Education, the organization is gaining a further foothold in the higher education marketing services industry.

The firm, located near Boston, has been selected for specific market research, branding and communications consulting assignments with the University of Texas at Austin, the University of San Francisco, Bentley University, and the University of Missouri's College of Agricultural Life Sciences. Carnegie recently announced that it had become part of Alloy Education, the division of Alloy Media + Marketing providing publishing, direct marketing, digital and interactive web services to colleges and universities. The acquisition enables Alloy Education to provide a complete range of marketing, media, research and communications solutions to its clients.

"It is exciting to see Carnegie's strong momentum as we integrate our full range of marketing services for higher education," said Alloy Education President Joe Moore. "Colleges and universities today are faced with unprecedented challenges in generating new sources of revenue. We look forward to helping in any way we can through our broad range of marketing and communications solutions that is unmatched in higher education."

The firm also announced the addition of two new professional staff members to its research team, and a new associate on the communications team. Marisa Dolan was named Market Research Supervisor. She recently received her MS in Survey Research from the University of Connecticut and is a graduate of Trinity College in Hartford, CT. Rebecca Pilloni was appointed Research Associate. She graduated from Bentley with a BS in Market Research. Catherine Seraphin is Carnegie's new Public Relations Associate. She recently graduated from Penn State University with a BA in Print Journalism and minors in English and Business.

As part of its overall growth, Alloy Education announced two prominent additions to its senior staff:

Martha (Marty) O'Connell, Executive Director of the nationally–acclaimed "Colleges That Change Lives" program, joins the firm as a senior consultant. She served in college admissions for twenty–eight years, most recently as vice president for enrollment and dean of admission at McDaniel College (Westminster, Md.). O'Connell has counseled thousands of students about college choice and is a frequent speaker at conferences and seminars on the college search process.

Melissa Rekos has been named the Vice President of Digital Services. Melissa is a co–founder of the original teen.com website. Launched in 1997, she was instrumental to the growing success of the business and the evolution of the website in the teen market. Rekos was responsible for all editorial content, digital creative content, and campaign integration for the site's advertising clients. Additionally, she was involved in the marketing and branding of the site to potential clients and the teen audience. In 2000, teen.com was named a Top Teen Website by Teen People magazine. Teen.com was sold to Youthstream in 2001 and was later acquired by Alloy Media + Marketing. Melissa's more recent endeavors include managing her own business, which provided interactive and functional solutions for small businesses.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

Westford, MA, September 20, 2010 – Students, parents and school guidance counselors can use a variety of reference books to gather data on private schools. Now, they can also go online for a single source of in–depth and comparative information about private and independent schools nationwide.

The new site, PrivateSchoolSearch.com, is being launched by Alloy Education, a leading provider of targeted media and promotional programs for education clients.

The online database is the most comprehensive of its kind, based on information compiled in the Porter Sargent Handbook Series' Handbook of Private Schools.

First published in 1915, the Handbook is a printed database of annually updated private school facts. Now online, the site makes it easier than ever for users to match students to a school, whether it's preschool for a toddler or an elite secondary school.

"We are excited to introduce this valuable and convenient new resource for anyone interested in private school education," said Alloy Education's Vice President of Print, Meghan Dalesandro. "The Handbook data information is like no other forum allowing parents, advisors and educators to readily compare the most independently compiled data and make the most appropriate choices for students."

With just over 1,700 primary and secondary schools available, the detailed search function allows users to narrow their search by location, grades offered, size of enrollment, genders or even residential boarding programs. Featured schools supplement their basic listing with photos, a detailed description and an in–depth profile covering administration and faculty credentials, academic and athletic offerings, tuition and financial aid, test scores, graduate placements and more.

Porter Sargent Handbooks also publishes the Guide to Summer Camps and Summer Schools, The Directory for Exceptional Children and Schools Abroad of Interest to Americans. In 2007, Porter Sargent Handbooks joined forces with Alloy Education via Wintergreen Orchard House, a major database compiler and provider, specializing in the college, graduate and scholarship fields.

School administrators looking to update their Private School Search listing, or to add their school to our database, email updates@portersargent.com.

For information on advertising opportunities on Private School Search, contact Christine Distasio at cdistasio@alloyeducation.com.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

WESTFORD, MA, September 8, 2010 – With dramatic changes in the way prospective college students consume and share information, colleges and universities are increasingly looking for new enrollment marketing strategies that utilize both digital and social media and online student recruitment technology as part of the marketing mix.

To help navigate this new landscape, Alloy Education, a leading higher education marketing firm along with its consulting arm, Carnegie Communications, is announcing a fall schedule of conferences and webinars on digital recruitment.

The Digital Recruitment Conference will be touring the country starting September 14th in Chicago at Columbia College's University Center Building (525 S. State Street). Future stops include Philadelphia (October 13th), Los Angeles (November 2nd), Washington DC (October 26th) and New York City (December 8th).

A half–day seminar, the conference is offered at no charge and is open to Alloy Education clients and non–clients alike. Continental breakfast or lunch will be served to those university admissions and marketing officers in attendance. During the next few months, Alloy Education will also be offering interactive, 30–minute webinars for schools interested in learning more about the conferences topics, which include:

• Stealth Applications: "The Who and What to do" with unforeseen applicants
• Retargeting: Learn how to re–engage visitors who have left your website
• Social Media: Managing image and reputation in a world of new media and social networking

Among speakers and presenters at the conference will be Melissa Rekos (Alloy VP of Digital Services), Dr. Debbie Godfrey (Carnegie Communication's EVP of Market Research and Brand Strategy), Chris Hardwick (Carnegie Communication's EVP of Communications Strategy), and Steve Bogue (Principle and Digital Media Director of Recrue Media).

Online registration for the first conference in Chicago is available at: http://www.alloyeducation.com/conference/. Registration for the webinars is available at: http://www.alloyeducation.com/webinar/.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

WESTFORD, MA, April 22, 2010 –Alloy, Inc. (NASDAQ: "ALOY"), New York, NY, one of the country's largest providers of targeted media and marketing programs, announced today that its Alloy Education division has acquired the operating assets of Carnegie Communications, LLC ("Carnegie"), a leading higher education research, marketing, and branding firm based in Westford, MA.

Alloy Education, the division of Alloy providing publishing, direct marketing, and interactive web services to colleges and universities, will assume management of the purchased Carnegie business. The acquisition enables Alloy Education to provide a complete range of marketing, media, research, and communications solutions to its clients.

Joe Moore, President and CEO of Alloy Education, founded the research, consulting, and creative divisions of Carnegie in 1996. He built the business into one of the most successful consulting firms in higher education before joining Alloy in 2001, when Alloy acquired the Private Colleges & Universities (PC&U) magazine division from Carnegie.

"It is exciting to combine all of these assets under a single Alloy umbrella," Mr. Moore said. "We believe Alloy Education now provides a greater range of strategic marketing and media solutions than any other marketing and consulting firm in the higher education category."

The business, which will continue to operate under the Carnegie name, brings to Alloy a unique combination of experience and expertise in corporate, agency, and higher education marketing. The firm is recognized for its award–winning creative group and for applying best practices in branding, positioning strategy, market research, public relations, and social media from the private sector to educational institutions exclusively.

"Institutions of higher education must find new ways to distinguish themselves and develop more cost–effective and targeted ways to reach their key audiences." Mr. Moore added. "With the incorporation of the acquired Carnegie assets into Alloy Education's robust portfolio of services, we are in a position to provide powerful solutions to help colleges and universities succeed in the future."

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team's proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the "go-to" source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.