In today's digital world, it's increasingly critical to engage your prospective student audience effectively online. Carnegie's full-service digital strategies are designed to efficiently and effectively promote your college or university.
Our programs maximize each campaign, bringing reach and frequency together online, just as in traditional marketing. Display, SEO, and pay per click provide the reach, while retargeting brings frequency to your message—the combination creates a powerful advantage. Plus, our strategic approach to mobile and social media marketing ensures a competitive edge in the digital environment.
Alloy Education delivers a tailored lead generation solution to meet your recruitment goals. From understanding your targeting objectives to constant analysis of performance, we offer effective solutions to drive the highest quality prospective students.Learn More
As a full-service digital media agency, we understand your need for targeting specific potential audiences. At Carnegie, we simplify the planning and execution of campaigns by managing all elements, including strategic planning, media placement, and continuous optimization. Our use of multiple Demand Side Platforms (DSPs) allows us to target audiences at the most effi cient CPMs, and target those demonstrating the most interest in you.Learn More
Continue the conversation with potential students after they leave your website. Our retargeting service allows schools to continuously connect with virtual inquiries. Retargeting drives potential students back to your site to complete the engagement process.Learn More
Students are beginning their college search earlier than ever before, and our CollegeXpress service reveals these students early in the process. Reaching students earlier enables you to send a consistent message leading to the likelihood of an enrolled student.Learn More
Students are now doing their own due diligence when it comes to choosing the college that they will apply to. More and more college-bound high school seniors find your school's homepage by searching online and clicking on a Google or other pay per click ad.Learn More
We are bringing our expertise in Digital Recruitment to admissions and marketing professionals in higher education. Topics include our proprietary study recently completed on the digital behavior of current high school students during their college search process, using social media, Search Engine Marketing, and Retargeting. Our conferences are free and run approximately 5 hours, including lunch. Come join us at a city near you!Learn More
Are students able to find the information they want about your school? Is your website mobile friendly? Give your onthe-go students the opportunity to easily find the information they are looking for with a customized mobile website that works on all smart phones.Learn More
Using social media marketing correctly takes time and skill. We have the expertise needed to create and implement a social media marketing strategy that will engage prospective students and increase your yield rates.Learn More
Leveraging the power and proven performance of the Private Colleges & Universities (PC&U) magazine distribution model, the Student Select Online Network enables you to target the right students and promote your college virtually anywhere they're spending their time online.Learn More