Your enrollment and marketing goals are well within reach with our full suite of services, from strategic consulting to design to distribution. And we bring you "2.0" brand expertise: new tools that increase our clients' effective use of digital and niche marketing.

When students come to you for college answers, you need a source you can rely on. Counselors have relied on our products for over 45 years as the most trusted source of college data.

Alloy Education brings over 25 years of college recruitment experience to its custom marketing solutions. We offer strategic marketing plans that drive student enrollment.

Here at Alloy Education, we've got what you need. Whether it's finding the right high school or college, researching scholarships, or just trying to navigate the tough maze of college admission, we provide a range of Web- and print-based products to help. And don't forget to check out our scholarships, which can put a big dent in college costs!

Satisfied clients are the backbone of our business. For 20 years we've had over 90% of our clients renew their business with us. We appreciate their business and are proud to have them as our partners.

Media Contact
Jessica Tomer
978-842-2773
jtomer@carnegiecomm.com

Branding & Inquiries
Digital Services

Higher Education Online Lead Generation:

In today's digital world, it's increasingly critical to engage your prospective student audience effectively online. Carnegie's full-service digital strategies are designed to efficiently and effectively promote your college or university.

Our programs maximize each campaign, bringing reach and frequency together online, just as in traditional marketing. Display, SEO, and pay per click provide the reach, while retargeting brings frequency to your message—the combination creates a powerful advantage. Plus, our strategic approach to mobile and social media marketing ensures a competitive edge in the digital environment.

Lead Generation

Alloy Education delivers a tailored lead generation solution to meet your recruitment goals. From understanding your targeting objectives to constant analysis of performance, we offer effective solutions to drive the highest quality prospective students.

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Display

As a full-service digital media agency, we understand your need for targeting specific potential audiences. At Carnegie, we simplify the planning and execution of campaigns by managing all elements, including strategic planning, media placement, and continuous optimization. Our use of multiple Demand Side Platforms (DSPs) allows us to target audiences at the most effi cient CPMs, and target those demonstrating the most interest in you.

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Retargeting

Continue the conversation with potential students after they leave your website. Our retargeting service allows schools to continuously connect with virtual inquiries. Retargeting drives potential students back to your site to complete the engagement process.

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CollegeXpress

Students are beginning their college search earlier than ever before, and our CollegeXpress service reveals these students early in the process. Reaching students earlier enables you to send a consistent message leading to the likelihood of an enrolled student.

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SEO

Students are now doing their own due diligence when it comes to choosing the college that they will apply to. More and more college-bound high school seniors find your school's homepage by searching online and clicking on a Google or other pay per click ad.

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Digital Conferences

We are bringing our expertise in Digital Recruitment to admissions and marketing professionals in higher education. Topics include our proprietary study recently completed on the digital behavior of current high school students during their college search process, using social media, Search Engine Marketing, and Retargeting. Our conferences are free and run approximately 5 hours, including lunch. Come join us at a city near you!

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Mobile Marketing

Are students able to find the information they want about your school? Is your website mobile friendly? Give your onthe-go students the opportunity to easily find the information they are looking for with a customized mobile website that works on all smart phones.

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Social Media Marketing

Using social media marketing correctly takes time and skill. We have the expertise needed to create and implement a social media marketing strategy that will engage prospective students and increase your yield rates.

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Student Select Online Network

Leveraging the power and proven performance of the Private Colleges & Universities (PC&U) magazine distribution model, the Student Select Online Network enables you to target the right students and promote your college virtually anywhere they're spending their time online.

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