Carnegie specializes in research, marketing, branding, public relations, and creative services to higher education clients.
Research: We offer a host of state-of-the-art research solutions that provide you with optimal understanding of your markets and key audiences. Carnegie's products provide assurance that your decisions are based on solid market information completely customized to your needs and goals.
Custom Publications: Increase your visibility and develop a memorable brand identity with our custom publications, designed and implemented with your specific marketing goals in mind. Publications include enrollment materials, as well as any other university departments including advancement.
Creative Services: There is no "one-size-fits-all" in marketing; every campaign needs to be tailored. We specialize in developing imaginative, multifaceted campaigns shaped by your target audience. Our responsive team works with you to deliver projects on time, on target, and on budget. Services include brand and campaign development, interactive and website development, research, and design.
Consulting Services: We advise clients on topics of critical importance: enrollment, retention, and advancement, to name a few. Our nationally recognized consultants, with experience inside of higher education and Fortune 500 corporations, provide guidance on branding, marketing, and communications plans.
Communications Services: Carnegie uses multiple communications channels to powerfully communicate the brand positioning. We target audiences via message and content development, public relations, social/interactive media, and thought leadership programs. Carnegie also helps colleges and universities manage, protect, and enhance their reputation through communications planning, crisis preparedness, issues management, and executive communications.