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PRIVATE COLLEGES & UNIVERSITIES PRODUCTION SPECIFICATIONS FOUR COLOR Color preferences are honored whenever possible. Submit in writing with other materials. For an accurate match, send samples from viewbooks or brochures. Our magazines are printed on high-speed web presses, so PMS colors will be converted to CMYK. ARTICLE TEXT We reserve the right to make minor alterations in text (spelling, punctuation, tense, etc.) for purposes of clarity, accuracy, and consistency. Any substantive changes such as reductions in overall text length to fit the space will be discussed when you receive your article proof prior to publication. COPYRIGHT Private Colleges & Universities, American Colleges & Universities, and Christian Colleges & Universities are U.S. registered trademarks and copyrighted publications. No portion of these magazines may be reproduced or reprinted without permission. We assume that colleges have acquired all appropriate permissions for text and photos and that any references to college rating publications such as U.S. News & World Report are accurate and in context. We will not knowingly print copyrighted material without permission, nor will we knowingly print misappropriated, misleading, or inaccurate information. MINOR CHANGES Make all text revisions on a copy of your most recent article. Please DO NOT send a new manuscript for simple updates. Changes should be made using Post-Its in Adobe Acrobat Professional, typed in a Word document, or sent in the body of an e-mail. Faxes are discouraged. For photo changes, see below. PROOFS Proofs are e-mailed as PDF attachments*. Corrections or changes to proofs may be submitted by e-mail, overnight, or fax within 5 working days after receipt of first proof. If materials are received after deadline, proofs must be corrected upon receipt. Major changes in text or design at or after approval stage will result in additional charges. * Acrobat Reader software—a free download—is required to view e-mailed PDF proofs. Go to: www.adobe.com/products/acrobat/readstep2.html. MANUSCRIPT Your article should emphasize distinctive features such as faculty, special programs, campus, athletics, and school history. The article should be written in an engaging succinct, conversational tone; subheads should be brief, memorable, and direct the reader. Sidebars and fact boxes are used for lists of majors, student profiles, and quotes. For a one-page article, the maximum number of words is 600; for two pages 1,100: for three pages 1,700; for four pages 2,100. PHOTO IMAGES Prospective students and their parents want to see what your campus is like. Choose appealing, high-quality, sharply-focused images. The preferred format is an electronic file (professionally prepared, suitable for output; 300 dpi TIFF files at 100% printed size) via e-mail. We also accept CDs, 35mm color slides, and transparencies. Make sure all images and disks are labeled with the name of the college and a contact number. Photo credits will be made as noted on your images. Logoss are preferred as an EPS. CDs will not be returned unless requested. Slides, prints, and transparencies will be mailed after the magazines have printed.
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